Edgar Award winning novelist Frances O Roark Dowell explores the shifting terrain of middle-school friendship in this follow-up to the beloved The Secret Language of Girls. Kate and Marylin are smack dab in the middle of middle school seventh grade and they know they can never be best friends like they used to be. Marylin is a middle school cheerleader obsessed with popularity and hairstyles, and Kate is the exact opposite with her combat boots and hankering to learn guitar and write her own songs. Still, Kate and Marylin yearn to find some middle ground for their friendship but it s harder than they ever imagined."
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The Kind of Friends We Used to Be pdf The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
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